From film sets to advertising shoots, directors carry the responsibility for turning ideas into powerful stories. However, without proper recognition of their rights, that responsibility can come at great personal and professional cost. The Directors Guild of South Africa (DGSA) is stepping in to rewrite the script, bringing the industry together to set fair and enforceable standards.

At the heart of this effort are two handbooks. The Creative Rights Handbook (2024 – 2027) sets out directors’ rights across film, television, and streaming – covering everything from pre-production involvement and on-set authority to the Director’s Cut, fair pay, and dispute resolution. 

Alongside it, the TVC Creative Rights Handbook does the same for the advertising industry, creating a clear guide for directors working in commercials. Together, they put down in writing what many have long called for, including fair treatment, safe working conditions, proper credit, and transparent compensation.

“Directors shape the creative heartbeat of any production, yet, too often their rights have gone unrecognised,” says Andile Sinqoto, Executive Director, Head of Governance and Policy at DGSA. “By gathering input from across the industry, these handbooks are becoming practical tools and standards that make it easier to work fairly, safely, and creatively.”

The consultations also form part of a bigger push for policy reform. DGSA is working with legal experts and government partners to see these standards recognised at a national level. This would mean directors not only have a framework to point to, but protections that can be enforced, ensuring fair contracts, timely payment, credit integrity, and the authority to deliver their vision from first draft to final cut.

“The handbooks provide everyone in the industry with a common reference point,” adds Sinqoto. “They spell out what good practice looks like – from casting and crew selection to post-production and distribution – and make it harder for rights to be overlooked or ignored.”

DGSA is encouraging all creatives, agencies, and broadcasters to join upcoming sessions and be part of shaping the final versions. Details and dates are available at www.dgosa.org.za or by emailing cr************@*******rg.za.

“As directors, our work is about more than just making films or commercials – it’s about telling stories that matter. Protecting our rights means protecting those stories, and making sure they are told with the integrity, respect, and creativity they deserve,” concludes Sinqoto.