As Africa’s creative industries face pressing questions of sustainability, representation, and global positioning, MIP Africa – the continent’s most influential film and television market – unveils a bold and responsive 2025 conference programme. Set against the backdrop of rapid transformation and increasing global recognition, the event directly addresses both the urgency and opportunity of this moment.

Running from 1–3 September 2025 in the vibrant Host City of Cape Town, the MIP Africa programme brings together content creators, producers, buyers, and thought leaders for curated sessions and targeted exchanges. The focus: to ignite innovation, explore new financing and distribution models, and forge international partnerships that reflect Africa’s unique storytelling power.

While African film and television continue to captivate audiences worldwide, structural challenges – such as limited funding, policy uncertainty, and digital inequity – still hamper the full realisation of the sector’s potential. MIP Africa 2025 seeks to shift that narrative, providing a platform to unlock new strategies in monetisation, distribution, and collaboration that align with both local contexts and global dynamics.

MIP Africa forms part of FAME Week Africa, a dynamic industry event that includes a conference programme, high-impact networking, business meetings, and a vibrant showcase of new products, creative opportunities, and original content. Programme streams include MIP Africa, Muziki Africa, the African Fashion Forum, and the FAME Shorts Film Festival. The conference will run from 1–3 September, with the public-facing FAME Shorts Film Festival celebrating short films from across Africa and the African diaspora from 4–6 September.

As a longstanding champion of the continent’s creative sector, MultiChoice (FAME Week Africa Super Sponsor), reinforces its commitment to the industry’s future.

“MultiChoice is committed to the continued evolution and sustainability of Africa’s creative industries –  and to backing the people and ideas that shape the continent’s creative voices,” says Nomsa Philiso, CEO of General Entertainment at MultiChoice Group. “Our involvement in MIP Africa at FAME Week goes far beyond traditional sponsorship. This is where ideas find backing, talent finds opportunity, and creative ambition finds a way forward –  and we’re committed to investing in that momentum and helping it grow.”

With stakeholders converging to reshape Africa’s screen industries, MIP Africa 2025 promises to be a catalyst for change – fueling collaboration, elevating African narratives, and ensuring the continent’s creative voices are heard on the world stage.

MIP Africa 2025 Content Programme Highlights

Delegates coming to MIP Africa can expect

Local Impact, Global Reach
Global Waves, Local Screens examines the rise of Turkish and Indian content in African markets, while Francophone Africa on Screen highlights new voices poised to reshape the continent’s audiovisual map. FAME Week is also welcoming Atlanta, USA as their Feature Destination for 2025. Further representation from Canada, the UK, China, India, Nigeria, Jamaica and more will also be heading for Cape Town.  

Financing and Commercial Strategy
From Rethinking Content Monetisation: From Screens to Brand Scenes to YouTube Unlocked and Blockchain & the Future of Film, the programme offers clear, practical guidance for revenue generation and IP ownership.

Storytelling with Vision
She Who Tells the Story and The Role of the Showrunner in African Storytelling centre African creators and decision-makers, while youth content and non-scripted genres expand the canon.

Tech, AI and Innovation
Sessions including Prompting Together: Storytelling, AI, and the Fight Against Digital Colonialism and TikTok 101 for Filmmakers provide a glimpse into the storytelling tools of the future—and how African creators can lead.

Book-to-Screen and Non-Scripted Excellence
From The Journey of Spud with author John van de Ruit to The Future of Non-Scripted Entertainment, the programme champions content adaptation and format innovation.

Cultural Leadership
Keynotes with globally recognised artists, international and regional showcases (City of Atlanta, KwaZulu-Natal, Cape Town),and partnerships with Netflix, MultiChoice, The Africa Channel and SAMPRA speak to a pan-African vision with international ambition.

Celebrating Inclusion
The Inclusive Lens Awards return to celebrate authentic storytelling that challenges conventions and foregrounds underrepresented identities.

More information about Muziki Africa, African Fashion Forum and FAME Shorts Film Festival’s programmes will be released soon. 

“Africa doesn’t need a platform to prove its potential – it needs a marketplace that works for its creators,” says Martin Hiller, Portfolio Director for FAME Week Africa. “The MIP Africa Content Programme is more than a schedule – it’s a strategy. It reflects the bold, collaborative, and business-savvy future of African storytelling.”

Speaker announcements will follow soon, with a powerhouse line-up of African industry leaders and international collaborators.

The event is ideal for anyone in (or aspiring to be in) the film, television, music and fashion industries in Africa. Registration has opened and is at https://register.fameweekafrica.com/register