The hunt is on to track down the country’s leading young creative talent for an opportunity to showcase local excellence on the global stage. As the official South African representative for the Cannes Lions International Festival of Creativity, Ster-Kinekor is once again sponsoring the Film category of the Young Lions 2025 competition.

To kickstart the process, the Cannes Young Lions organisers are inviting all potential Young Lions creative teams to attend a live online Masterclass at 14:00 (12:00 GMT) on Thursday 20 February 2025. This is a free Zoom webinar designed to help prospective competitors make the best of their creativity and set them on the path to the Palais. Yes, the one in Cannes, France!

Ready to share your creativity with the world and kickstart your career?

In this session, aspiring young creatives will learn how to build confidence, gain professional resilience, and unlock boundless creativity, with a Q&A session at the end. It’s everything they will need to prepare for this year’s local Young Lions Competition, sponsored by Ster-Kinekor,  and beyond.

To register for this free creative session, just click on the link below:

https://us06web.zoom.us/webinar/register/WN_DsB1NSS8Q12aNDe5AI5fYw

During the session, you’ll learn:

• what the Young Lions Competitions are
• how to thrive during your local competition
• what it takes to win a LION, from previous winners
• how to tackle the ever-changing creative world and navigate your career in creativity, and
• the next steps for anyone 30 and under interested in the Young Lions Competitions.

“The Young Lions competition gives the next generation of industry superstars the chance to prove themselves by responding to a brief under intense pressure over a 48-hour period,” says Lynne Wylie, Chief Marketing Officer of Ster-Kinekor. “We hope this Masterclass will inspire a new generation of young creatives to enter the competition, once the details are announced.”