Netflix has announced the appointment of Kaye-Ann Williams as the new Director of Scripted Content, where she will lead the sub-Saharan Africa scripted films and series team with a focus on African productions, according to a report by Bizcommunity.

Williams joins Netflix from Primedia Group, where she served as Vice President of Content. 

Her extensive experience includes a notable tenure at M-Net, where she was head of local productions and independent films, as well as a brief role as the head of Scripted Series and Movies at Prime Video & Amazon Studios, concentrating on South Africa.

In her new position, Williams will oversee the team responsible for developing and creating original African films and series for the global streaming giant, reporting directly to Ben Amadasun, Vice President of Middle East & Africa Content at Netflix.

“I’m delighted to welcome Kaye-Ann to the team as we strengthen our long-term commitment to African storytelling,” ” Amadasun stated in the Bizcommunity report.

“Kaye-Ann is a true champion of world-class storytelling and has worked with the best creative talent in South Africa, helping them to create some of the most ambitious projects on African television. I look forward to working alongside her to further build on the wonderful work the team has done so far to deliver compelling stories from Africa and to nurture our many local creative partnerships.”